Tuscan Coast and islands of

Tuscan Coast and islands of

The project, coordinated by the Province of Livorno in 1998, it was placed from the outset the objective of promoting the Tyrrhenian coast as a unique product that can enhance the special features which characterize, conserve and exploit the same time, all diversity that enrich this area that extends from the mouth of the Magra on the border of Lazio.

Islands of the coast of Tuscany and is configured so as an innovative tourism product that is not the simple summation of the various local promotions, which still continue to have its own life, but able to enhance the coordinated and harmonious cultural and environmental resources of major tourist attraction, to describe a system of shelters highly diversified, to connect via paths and trails, the coast with its immediate hinterland, rich in art treasures, historical and natural places.

From 1 March 2007 the project has turned into product Tuscan Coast and islands of becoming one of the eight thematic tourist products of the Tuscany Region.

The institutional partners, who at that time signed a Memorandum of Understanding for product innovation 'and islands of the Tuscan Coast' are: the Region of Tuscany, the Regional Associations Confcommercio and Confesercenti, the five provinces Coastal (Massa Carrara, Lucca, Pisa, Livorno and Grosseto), the five Chambers of Commerce, the provincial capitals of Massa, Pisa, Livorno and Grosseto and 13 coastal municipalities.

Tuscany Regional Agency Promotion and six coastal ApT signed in 2007 the first annual Program Framework Agreement to agree on measures of communication, promotion and support of integrated marketing throughout the Tuscan coast.

E 'was set up booth for the Product Tuscan Coast and islands of the archipelago that consists of one representative of each of the signatories of the Protocol and Program Framework, and of coastal tourism operators.

The control room is the means of providing the impetus to link functional initiatives and projects for product innovation and islands of the Tuscan Coast and to contribute to better organization of the components of the tourist coast and the creation of products innovative tourism.